Are links and link building no longer the cool kids in the SEO club?
Well, Google dropped a bombshell at the recent SEO shindig called PupCon. They said links are about as important as your collection of vintage rubber duckies. Gary Illyes from Google even left links out of his top 3 crucial factors! So, does this mean that links are now as relevant as last year's fashion trends for SEO? Can we toss out our link-building strategies like outdated memes? Or is there another twist to this eyebrow-raising headline? Let's get a magnifying glass and take a closer look, shall we?