Great content is one of the key elements of SEO. Not only does it help Google understand what your pages are about – and what they should rank for, good content will also engage and convert users better.
Content should off course primarily serve users. There is no point in driving visitors to a page that do not engage and convert. But making your great content rank well in Google require a lot of special adaption.
In this module your will learn all about how you optimize your content so it both rank well in search engines and engage your prospects.
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